Episode Details

Hosted by Maria Elena Duron, KLI Brand, this informative and engaging webinar is designed to help new and aspiring entrepreneurs understand the essential elements of customer-focused marketing and how to apply them to their own businesses. From defining your target audience and crafting a compelling value proposition to leveraging social media and other marketing channels, you'll learn everything you need to know to create an effective marketing plan that resonates with your customers and drives business growth.

• Customer-focused marketing for small businesses
• Understanding the customer journey and being experts in the customer
• Reaching prospects and creating awareness
• Referrals from satisfied customers are effective
• Marketing funnel depends on type of business and timing
• Google tools like Google Trends and Google Analytics are helpful

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