Episode Details

Host Maria Elena Duran wants to dispel the fear of digital marketing and provide small business owners with practical tips and updates they can use to grow their businesses. The key is to build trust and credibility with your customers through marketing that addresses their needs and supports them throughout their customer journey. Maria breaks down the marketing funnel and emphasizes the importance of awareness, consideration, conversion, and loyalty. She also shares insights into reaching customers where they are, using Google tools like Google Trends and Google Analytics, and repurposing content across different platforms like Google and YouTube. Word of mouth and trade show marketing are also discussed as effective ways to build credibility with potential customers. In short, this episode is all about identifying your best customer, understanding their needs and search habits, and creating marketing that addresses those needs and builds loyalty.

• Introduction to digital marketing and its importance for small businesses
• Creating meaning for customers and building credibility and trust
• Understanding the customer journey and the marketing funnel
• Awareness: Meeting people where their eyeballs are, using the right words to search for your business
• Consideration: Social proof, being the best at what you do, and giving opportunities to convert
• Conversion: Turning leads into customers and building loyalty
• Referral: Teaching customers to refer you effectively
• Reaching customers: Making it easy to find answers to questions and being available when they shop
• Using different search engines and tools like Google Trends and Google Ads keyword planner
• Identifying your best customer and targeting your messaging
• Word of mouth advertising and trade show marketing

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