Episode Details

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In part two of this month’s Practice of the Practice takeover, I’m talking with Whitney Owens about how to start and grow a private pay practice in a “saturated,” insurance-heavy community. Even though Whitney isn’t a testing psychologist, she pursued an evaluation for one of her kids and has some fantastic insights into the marketing and customer service that we MUST have to thrive in private practice. Here are just a few things that we discuss:

• Starting a private pay practice in a new city
• What customer service looks like in a private pay practice
• Training admin staff to “sell” your services in a private pay practice
• What NOT to do as a testing psychologist in private practice

Cool Things Mentioned

• Jessica Tappana’s SEO course
• Whitney’s website: Water’s Edge Counseling
• Practice of the Practice
• Whitney’s podcast: Faith in Practice
• The Testing Psychologist Beginner Practice mastermind

Featured Resource

I am honored to partner with PAR for 2021 to bring you featured items from their catalog! Listen to each episode for specific product recommendations and links. Learn more at www.parinc.com.

The Testing Psychologist podcast is approved for CEU’s!

I’ve partnered with At Health to offer CE credits for podcast episodes! Visit this link to access current and past episodes available for CE credit. You can use code “TTP10” for a discount on ALL the course credits you purchase from At Health!

About Whitney Owens

Whitney Owens is a Licensed Professional Counselor and Private Practice Consultant. She lives in Savannah, Georgia, where she owns a group private practice, Water’s Edge Counseling. In addition to running her practice, she offers individual and group consulting through Practice of the Practice. Whitney places a special emphasis on helping clinicians start and grow faith-based practices. She hosts a podcast to help faith-based practice owners called the Faith in Practice Podcast. Whitney has spoken at the Licensed Professional Counselors Association of Georgia’s annual convention as well as Maryland. She has spoken the past two years at Practice of the Practice’s Killin’ It Camp Conference. She has also been interviewed about mental health issues