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Stores Rise Again: Retail Engagement in the Post-COVID World
Description
"Reports of my death have been greatly exaggerated." - Mark Twain
Not only isn't physical retail dead, but brands big and small are innovating in many ways to improve conversion, drive up average transaction value and create memorable moments that keep customers coming back for more. More and more, it's not about physical or digital, it's how they work together to create a harmonized and memorable experience.
In this episode we talk with three industry thought-leaders that are helping their clients create new ways to maximize shopper engagement and deliver wow-worthy moments. Indeed, while the role of the store is changing rapidly, retailers' brick & mortar assets, working in concert with all things digital, may become even more important to brands journey to remarkable.
After our panel we jump into our fun new segment “Remarkable or Forgettable?” where we give our hot takes on a selection of retail headlines, and deem them wow-worthy, best ignored or somewhere in between. This week's we talk about Under Armour's earnings surprise, BooHoo's acquisition spree, Nordstrom's "Closer to the customer" initiative, Target's blockbuster new activewear brand and Amazon's big push into grocery.
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Melissa Gonzalez the award-winning CEO of The Lion’esque Group, an MG2 company, pioneers the boundaries of experiential retail to help brands such as Purple, Nordstrom, and Burrow foster consumer engagement and evolve their offering. An innovator at heart, Melissa is consistently recognized as one of the leading ‘Women In Design’ and ‘Top 10 Retail Design Influencers of the Year’. In her downtime, she can be spotted seeking inspiration in unexpected places (like skydiving 10,000 feet above ground).
Matthew Cyr is a tech entrepreneur and ex-retail ops leader with over 15+ years of experience. After opening over 150+ retail locations in the APAC region, building a multi-national retail training team for Skechers, and operating over a dozen retail stores across North America, Matthew has launched an omnichannel retail platform that empowers retailers to better connect with their customers. Be sure to check out their Connected Fitting Room and Assisted Selling solution now deployed in North America, South Africa, and China. www.craveretail.com
Note: Steve serves on Crave Retail's Advisory Board and has a small passive investment in the company through a seed-capital venture fund where he previously served as an advisor.
Trevor Sumner is a NYC-based entrepreneur, product and marketing executive and recognized startup advisor and angel. Trevor is the CEO of Perch, a recognized leader in in-store Product Engagement Marketing, interactive retail displays and augmented reality. Perch was named a Top Tech Company to Watch by Forbes, a Top 10 Retail Technology company by CIO Review and has won numerous Clio, Fast Company, Edison, Bloomberg and Digi awards.
Trevor was the President, CMO and co-founder of LocalVox, a local social and mobile marketing platform for local businesses that was named one of the top startups in NYC by Business Insider, Forbes and Huffington Post, and was acquired by The Black