Episode Details

In part two of my conversation with Dr. William Bartolini, we dig into the psychology of giving and the art of asking. Bill shares insights from his doctoral research on how donors make decisions, blending cognitive and emotional processing with practical fundraising strategy.

We explore today’s trends in philanthropy, from the rise of sophisticated donors and the overlooked potential of mid-level giving to the challenges posed by misinformation and political pressures. Bill also explains how empathy, motivation, and predispositions shape donor behavior—and why understanding these factors can make all the difference in securing transformational gifts.

Whether you’re coaching donors through their first major gift or working on complex principal gifts, this episode will help you approach the ask with clarity, confidence, and care.