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#18 The "Pied Piper" of DTC EComm, Rabah Rahil, CMO, FERMÀT
Episode 18
Published 2 years, 11 months ago
Description
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Rabah Rahil
Hype man & Announcer: John Potito
Timestamps:
00:06 Introduction
00:48 Office vibes discussed
01:35 E-commerce journey begins
05:10 Insights on Instagram ads
09:09 Scaling ad challenges
15:08 Transparency in business
20:24 Valuing individuality
25:39 Affiliate marketing dynamics
30:24 Startup and team culture
35:25 Concept of living gaps
44:27 Ad creativity explored
53:06 Closing remarks and plugs