Episode Details

In this episode recorded on 04.05.2023, we hosted the WPP-Scangroup CEO, Patricia Ithau, to discuss her career journey and the lessons she has picked.

We also covered WPP-Scangroup’s business model and performance, sourcing new clients, measuring campaign performance, and staying relevant in the age of social influencers.

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Show Notes

00:58:00 Career Journey and Lessons Learned

00:16:49 WPP-Scangroup’s Business Model

00:22:57 Market Share, Competition, and Sourcing New Clients

00:26:04 Measuring Metrics

00:30:58 Company Performance and Areas Of Growth

00:39:48 Analysis Paralysis and the Plan for W. African Markets

00:44:54 Influencers Value

00:47:05 Brand-Defining Categories

00:50:52 Staying Relevant in the Age of Social Influencers

00:57:34 Thoughts on Share Buybacks and Delisting

01:04:03 Advice to Young People and Closing Thoughts