Episode Details

Your wine club members are more than just wine enthusiasts – they're YOUR WINE'S enthusiasts!

They are invested in and have a personal connection with your brand.

Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.

Newsletters invite your members to form an even deeper affinity with your brand. It's an opportunity to share your brand's history, current projects, and behind-the-scenes details that aren't available through other channels.

Need Content? You Got It!

A multi-page newsletter gives you more space to work with. While the idea of having several pages to fill and decorate can be exciting to some, others may be intimidated by the task.

Being a brand that's passionate about sustainability means you always have something to talk about. Having a handful of Sustainable Stories on deck can be a great asset to your newsletter!

SIP Tip: Adjust the amount of detail you go into to fit the space you have. For longer pieces, consider breaking them up into serials.

Today we will share two examples of SIP Certified members whose newsletters feature their dedication to sustainability in engaging ways. There are some great images to go along with these, so I highly recommend going to the show notes and clicking on The Best Newsletter You Can Send.

Ancient Peaks invites their members to understand their deep relationship with the land and their community through their May 2021 newsletter's Feature Story, For the Love of Land & Community.

The article shows how and why Ancient Peaks embodies sustainability through colorful photos and specific examples that touch all 7 SIP Certified Values.

A QR code on page 4 of the excerpt transforms this newsletter into a multi-media experience! Readers can scan the code to watch a thoughtful explanation from the ranch's owner, Doug Filipponi, on what sustainability is and how they address all three legs of the three-legged stool.

Their Spring 2023 newsletter opens with A Note from Winemaker Patrick Muran, giving readers the sense that their shipment was crafted with love and devotion from the entire team at Niner Wine Estates.

After providing a rundown of the wines included in their shipment, Niner announces their 2023 Green Medal Sustainability Leadership Awar