Episode Details

Not Your Father’s Marketing Plan

• Introduction
  • Like, rate, review, share
• Answer questions
  • Farm4profitllc@gmail.com
  • @farm4profitllc
• What’s working for Ag – listener or farmer feedback (What’s working for the Boxler’s)
• Dairy awareness month - flippy cup
• Introduce Guest-------Nikki Boxler @NikkiBoxler 
  • Intro details……
• We shared a lot of examples from fellow listeners during our episode about how famers had successfully grown their operations.  We then focused next on the leadership necessary to make your farm successful and now YOU have asked us to focus on marketing your farm.  We aren’t going to talk about marketing your crops, produce, products, or livestock.  This episode will talk about gaining exposure, creating a clear message, and setting yourself up for future benefits.
• We see this going two directions.  
  • Marketing your farm for growth.  Meaning creating brand exposure and a clear message of the desire to grow your herds, flocks, land base, or customers.
  • Marketing your farm for endorsements.  Think about professional athletes with shoe deals or other farmers who have been paving the way such as Sharkfarmer, Millennial Farmer, Harmless Farmer, and our guest today Nikki Boxler….putting yourself in a position to receive something of value in exchange for advertising, endorsing, or reviewing.
• 1st - Marketing your farm for growth
  • Some of these may cross over between the two.  How does marketing work in the corporate world?
  • Businesses focus on how to get, keep, and grow with customers
    • Marketing = building relationships, adding value, leveraging existing connections
    • Advertising = conveying a clear message
      • People buy from people the know, like, and trust
  • First, you must know who your target market is.  
    • Selling meat directly to consumer
    • Providing technologically advanced services
    • Custom farming tasks
    • Seed, Chem, Fert, Prescriptions
  • Second, what is your message going to be?  How will you separate yourself from others?
    • Experience
    • Great people
    • Quality vs Quantity of Product
      • Cadillac vs Walmart
  • Thirdly, how will you get this message to your target market?
    • Hand to Hand Combat
    • Clothing
    • Volunteering
    • Social Media
      • Paid
      • Organic Real-RAW
        • Where?
          • Facebook, Instagram, Twitter, TikTok, SnapChat, YouTube – maybe use hootsuite and others?
          • 
             
    • Print
      • Business Cards, Mailers, Publications, Flyers, Billboard, Website
    • Other Media
      • Radio, TV, YouTube Channel and Pre-Roll, Podcast, Scroll Ads, Websites, Text ads, Emails, Newsletters
  • (INSERT) Quick Summary of the Marketing for growth section
• 2nd - Marketing your farm for endorsements
  • If you think about the people with the most endorsements, what do they all have in common?   -   They were top of their field.  Michael Jordan, Tiger Woods, Serena Williams, David Beckham, Michael Phelps as athletes…. Beyoncé, Jennifer Garner, Taylor Swift, Nelly, Robert Downey Jr. Ashton Kutcher etc…etc….
    • What about you?  Do you necessarily have to be a celebrity or the best in your field to get an endorsement?
  • According to Bandzoogle.com   (Totally legit) Here are a couple suggestions
    • 1. Build a Strong Social Media Presence
      • It’s hard to get an endorsement of the company you love if they don’t know who you are. Don’t forget to share occasional facets of your personality that truly make you who you are.
    • 2. Be Open to a Variety of Possibilities
      • Maybe you’re a lifelong fan of a company or product. There is an