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Coca-Cola’s Mega Marketing Transformation
Description
In an age of shorter attention spans and higher health hazards, Coca-Cola is rewriting its marketing mantra as the 136-year-old beverage behemoth faces fast-moving and changing Gen Z. In an exclusive conversation, Manolo Arroyo, Global CMO of Coca-Cola Co. spills the beans to host Ratna Bhushan on the future of fizz and using AI to overhaul capturing consumer attention.
If you like this episode from Ratna Bhushan, check out other interesting episodes on The Hard Battle for Soft Drinks, Brand Battles: Locals Vs The Giants, Cheeni Kum: The Bitter Truth of Aspartame and more!
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Credits for the external clips: CNBC and Coca-Cola Ads
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