Episode Details

Sam Thompsett is Head of Paid Social at Genie Goals, who does results-driven marketing for eCommerce brands. And Sam’s been leading their TikTok Ads work.

In this episode we discuss:

• What makes TikTok's creative offering unique?
• Why TikTok is more of an awareness platform than a platform for direct sales
• How can brands effectively test TikTok advertising?
• What percentage of ad spend do brands typically allocate to TikTok?
• Some potential ROI that brands could expect from TikTok advertising in the future

[04:37] TikTok offers unique content that appeals to youth.

[08:33] Test TikTok, but limit the budget.

[10:27] Similarity between Meta and TikTok misunderstood.

[15:47] TikTok demands valuable content and unique branding messages.

[19:11] Paid social shifting and creative focus are now crucial.

[20:32] TikTok shop competing with Google.

Book your TikTok call with Ben >> https://keepopt.com/unsociable

Find your next eCommerce tool >> https://keepopt.com/tech

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**** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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