Episode Details

Are you ready to skyrocket your knowledge of Amazon PPC? In this TACoS Tuesday episode, prepare to be amazed as we bring you the secrets of the trade from none other than Elizabeth Greene, the co-founder of Amazon ads agency Junglr. Dive into the world of data analytics and learn why understanding the numbers behind the numbers is crucial. Whether you're a beginner or a seasoned seller, we've got insights that are bound to give your Amazon PPC game a boost.

We talk about the core strategies for launching new products, from using supplementary keywords to strategic ad placements. We uncover the importance of context when branching into new markets and how to leverage different keyword match types to target specific search terms. Learn about optimizing strategies for Black Friday and Cyber Monday, and how to manage your budget effectively during these peak seasons.

Lastly, ignite your understanding of advertising for branded products on Amazon. We debate the significance of tracking the share of search and using Search Query Performance reports, and reveal our strategies for advertising for products with only a few relevant keywords. Tune in and take away valuable strategies and insights that will elevate your Amazon advertising game to new heights.

In episode 511 of the Serious Sellers Podcast, Shivali and Elizabeth talk about:

• 00:00 - It's Time For Another TACoS Tuesday Episode!
• 05:34 - Evaluating and Auditing PPC Strategy 
• 08:10 - Analyzing Ad Spend Efficiency and Impact
• 12:34 - Advertising Strategy and Keyword Targeting
• 17:45 - Advertising Strategy for New Product Launch
• 25:32 - Keyword Research Using Helium 10
• 30:51 - Using Keywords and Sales Volume
• 36:31 - Optimizing Bids for Better Ad Performance
• 42:22 - Control Ad Spend, Gain Campaign Impressions

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Shivali Patel:

Today, on TACoS Tuesday, we answer all of your PPC questions live, as well as discuss what you could be doing in terms of launching and auditing your PPC campaigns during the Q4 season.

Bradley Sutton:

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Shivali Patel:

All right, hello everyone, and welcome to another episode of the Series Dollars podcast by Helium 10. I'm your host, Shivali Patel, and this is the show that is our monthly TACoS Tuesday presentation, where we talk anything and everything Amazon ads. So today we have a special guest with us, and that is Elizabeth Greene, who is the co-founder of an Amazon ads agency called Junglr. So with that, let's go ahead and bring her up. Hi, Elizabeth, how are you? I'm doing well, how are you?

Elizabeth:

Very good.

Shivali Patel:

So, nice to have you on. Thank you for joining us.

Elizabeth:

Yeah, thanks for having me. These are always, always fun.

Shivali Patel:

And what an exciting time to