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Season 1 Ep 9: The Price is the Price - Selling products for the win
Description
Why are selling products a win? Cheryl and Liz delve into the balance between selling design services and products and unveil key strategies for successful navigation of the procurement process. Selling product is not for the faint of heart - you will face challenges in managing inventory, shipping and managing vendor relationships but is worth it in the long run.
And here is the biggest win of all---Creating a dynamic where "the price is the price". We rarely have issues with pricing. In fact we never have issues with pricing-- because we create the win for the client too. This is the biggest secret of a business like yours and ours---making the process a win for all involved. How? Listen to this episode and get a kick start!
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These workshops are 2–3 hour deep dives (some more than one day) built for creative entrepreneurs who want to lead with confidence, price with authority, and grow with intention. We created this workshop series with tracks that cover the challenges we know designers face: pricing, sales, client relationships, project management, marketing, and leadership.
Each workshop is designed to stand alone — so you can choose the topics that matter most right now — while still connecting to the bigger picture of building a profitable, sustainable design business.
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ABOUT US:
Cheryl Clendenon is the host of The Damn Good Designer Podcast and an award-winning interior designer, writer, and business coach with 26 years of full-time industry experience. With a prior career in media and radio sales, she brings a rare blend of creative thinking and business acumen to the design world. Cheryl was named KBB Person of the Year in 2021, is a nationally published industry voice with a monthly column in Home Accents Today, and regularly speaks on pricing, scope, process, and profitability. Known for her fast pace, contrarian instincts, and