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1734 - Making Content more accessible with Disctopia's Patrick Hill
Published 2 years, 3 months ago
Description
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO & Founder of Disctopia, Patrick Hill.
Patrick Hill, the visionary behind Disctopia, explained that the platform offers content owners full transparency of their data and the opportunity to monetize it.
Disctopia primarily focuses on audio and video content, providing insights into audience engagement. They distinguish between regular plays and highly engaged plays, which they term "true plays."
This data allows content owners to charge different rates for different levels of engagement, thereby increasing their revenue potential.
When asked about the implementation of Disctopia in school systems, Patrick revealed that they have already signed up a couple of schools for their program.
They provide mobile podcast kits for students and teachers to set up podcast studios on campus, typically placed in the library or media center for easy access.
Every student gets a Dystopia account to upload their content. Patrick acknowledged that implementing in schools can be challenging due to long billing cycles, but they work with schools off-cycle to make it easier.
Key Points from the Episode:
- Disctopia: a platform for content owners to monetize their data
- Focus on audio and video content
- Insights on audience engagement, distinguishing between regular plays and "true plays"
- Example of client, Jet Magazine, using Disctopia
- 's engagementmodel
- Partnership with SEMrush for keyword optimization
- Implementation of Disctopia in school systems
- Mobile podcast kits for students and teachers
- Pricing for independent creators, SMBs, and larger applications
- Integration with Microsoft Teams and SharePoint