Episode Details

Social media advice these days reminds me a bit of the parable of the Emperor with no Clothes. See, it's easy for anyone to display how smart and successful they are. They say things like, "Here's your content strategy for 2024: Post three times on X daily, post one thread on X daily. Create three LinkedIn posts per day and one LinkedIn carousel per week." 

People read that and think, "That's easy to understand," without realizing that just posting content is not a strategy at all. 

I often think about how people perceive me and my show because I consider myself a successful podcaster. But I also feel conflicted – I don't feel I've done a good job of leveraging this show to grow my audience. So, I've decided to have my friend, Zach Swinehart, come on to talk about how I can improve my conversions for this show.

However, it almost feels a bit like the emperor has no clothes. Am I putting myself out there? Am I letting myself be too vulnerable? I guess you’re about to find out.

Top Takeaways

• When it comes to determining your lead magnet, you should test a few to see which resonates.
• When you're testing calls to action or lead magnets in a podcast, you should try a few different spots with a few different links.
• Know who you're talking to and try to understand your audience by looking at their pain points and objections.

Show Notes

• Double Your Email List Growth Rate in 29 minutes
• Check out the full interview over on Zach's podcast, Full Time Creator
• Personalization is the Path Forward with Brennan Dunn

Sponsored by: Sensei

Sponsored by:

• Sensei: Save 20% FOR LIFE with code JOECASABONA

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Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health. 

Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

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Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/