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Side Hustle Heroes HQ Podcast #3: Amazon Influencers Auto Approval Step 1 (Social Media Platforms) and Getting Free Products
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Show Notes:
1. What's been going on the last week
- Updates on earnings
- Really busy last week, but did get a nice review for a really expensive camera that we use at work
- Always be looking for opps to find new products to review
2. Wrapping up what to do when products fall off a listing
- Remove original and upload the same exact one - not recommended
- Change the thumbnail and title and upload the same video - not recommended
- Shorten the original with editing software solution
- Do a new video with a new angle - recommended
- Example - specific use for product that wasn't mentioned before - any examples
- Answering a specific question from Q and A on Amazon listing
- As Jim Ed mentioned last week, you may not always get back on the listing, but it is worth a try for a lucrative product
3. Getting auto-approved for the first level of approvals for Amazon Influencer
- Overall - a page that is older than 6 months old is ideal.
- For FB needs to be a business page, Instagram/TikTok could be your own personal account (I believe), not necessarily a business account, but that is ideal for sure.
- It appears that Amazon is looking for a combination of number of followers and engagement
- If it is an old page, make sure you have some new content on it.
Platforms - advantages and disadvantages
- Not certain of magic number, but should be over 2K for sure
- Not easy to organically get new page likes
- But easy to run ads to the page to grow likes
- Great tip - find a viral product video and do your own version and run ads
- Run an ad globally not just US - cheaper traffic
- Not certain of magic number, but should be over 2K also
- Easier to get followers just by following other accounts that fit follow similar accounts (e.g. dog niche - follow those who like other dog posts/accounts - a certain percentage will follow you back
- Not really great for running ads
- Easier to get engagement on posts that FB from what I've seen
TikTok
- Looks like number of followers is insignificant and people are getting in with much fewer followers than other platforms, but also getting rejected with way more
- Engagement is likely more critical with TikTok, but not for sure
YouTube
- Jim Ed got in with his account, but I haven't heard about any others here.
Overall recommendations:
- If you have multiple accounts already - apply with both first
- If you are starting from scratch - go with Facebook at least (run ads) and either Instagram/TikTok
- Subject matter - doesn't seem to matter much
- Could be something very specific to Amazon product reviews like Andrew's product finds, for example
- Or if you have expertise in a nice like kayaking, fishing, fitness, etc. you may do something around this
4. Getting free products from other companies
- Why are they reaching out?
- How does this work?
- Best practices?
- Try to get paid at least $10 or so f