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110. Rosie Houston, MD at Threefold on Retailer 1st Party Data Capabilities

Published 2 years, 11 months ago
Description

This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys 

Rosie Houston, MD at Threefold, sat with Daniel at the Retail Media Summit UK to speak about: 

  • Her background at Boots and transitioning into being the MD of Threefold
  • The evolution of Retail Media in the last year
  • Building 1st Party Data capabilities
  • In-store Retail Media and Digitization
  • Boots Media Group's USP for FMCG brands

Watch on YouTube: https://www.youtube.com/watch?v=mTVt-3if6UE 

Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ 

Audio Mixing by Rodrigo Chávez

Voice Acting by Jason Martorell Parsekian

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