Episode Details
Back to Episodes110. Rosie Houston, MD at Threefold on Retailer 1st Party Data Capabilities
Published 2 years, 11 months ago
Description
This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys
Rosie Houston, MD at Threefold, sat with Daniel at the Retail Media Summit UK to speak about:
- Her background at Boots and transitioning into being the MD of Threefold
- The evolution of Retail Media in the last year
- Building 1st Party Data capabilities
- In-store Retail Media and Digitization
- Boots Media Group's USP for FMCG brands
Watch on YouTube: https://www.youtube.com/watch?v=mTVt-3if6UE
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian