Episode Details

With the holiday season upon us, it is appropriate to talk about a gift communicators can give: the gift of communication. For several years, the day before the IABC World Conference begins, communicators spend a day with local nonprofits from the host city, providing their advice and recommendations to organizations that don’t have the resources to employ or contract strategic communication counsel. The practice has spread to regions and chapters and beyond. In this live stream, four Fellows of the International Association of Business Communicators (IABC) discussed this practice and other ways it can be applied.

About the panel:

Ginger Homan, ABC, SCMP, IABC Fellow, provides expertise in transformation. She has worked with corporations and foundations to bring out the best in their people and their brands, as well as with professional communicators on how to focus on work that matters and build their influence. Recognized with multiple awards for communication excellence and leadership, she is a former IABC International Chair and a three-time recipient of the IABC International Chair Award for leadership. For her local community work, she received the Leadership Tulsa Paragon Award. When not absorbed in her latest writing project, Ginger can be found reflecting in remote spots, preaching the value of certification or playing on the floor with her grandkids. Connect with Ginger on LinkedIn or via her website.

Robin McCasland, IABC Fellow, SCMP lis Senior Director, Corporate Communications, for Health Care Service Corporation (HCSC). She leads the company’s communications team and the employee listening program, demonstrating to senior leaders how employee and executive communication add value to the business bottom line. Previously, Robin excelled in communication leadership roles for Texas Instruments, Dell, Tenet Healthcare, and Burlington Northern Santa Fe. She has also worked for large and boutique HR consulting firms, leading major communication initiatives for a variety of well-known companies. Robin is a past IABC chairman and served in countless association leadership roles for more than 30 years. She