Episode Details

Today, I had the pleasure of having Mr. Jason Phillips on the podcast!

Jason has been active in the fitness industry for nearly 2 decades. After overcoming anorexia, Jason went on a mission to create impact at the highest level. This journey led him to becoming the most sought-after nutrition coach in the space, as well as writing for several publications and even publishing his own books: Macros Explained and Macros Applied. Today, he is a featured guest on several podcasts, including being the most downloaded guest ever on the #1 Health and Fitness Podcast, Mind Pump. While his beginnings were humble—so much so that he was declined for a cup of coffee at Starbucks on Thanksgiving Day of 2014—he now owns and operates the Nutritional Coaching Institute, a company that has grown to over $12 million annual revenue in less than 5 years.

We covered a LOT, like:

-How he got into the coaching space after a coach saved his life from his battle with anorexia

-How he has helped tens of thousands of clients get results

-What he has learned from working with coaches and mentoring coaches himself

-The characteristics that largely influence whether or not you will reach your health and fitness goals

-What consistency really is (hint—it is NOT being perfect or restrictive)

And a whole lot more!

To learn how to get access to ALL our free resources, watch this video: https://www.loom.com/share/3fe69b67790a4fbc9de22d64a486cb28?sid=6e14b006-7fbf-40b1-9ccf-5c9b5d7870fa

Now, let's get into the episode!

WATCH this episode on YouTube: https://youtu.be/ysPJhajHuC0

TIMESTAMPS:

(00:00) — Introduction

(01:36) — What drove Jason to nutrition coaching

(05:58) — How a coach changed Jason's life

(12:15) — The importance of building connection as a coach

(18:55) — The most important qualities of a "good" client

(22:42) — Shifting your focus from perfection to progress

(30:30) — Why implementation is more important than the resource itself

(35:44) — Reflecting on the current state of the fitness industry

(39:09) — One bad experience doesn't define the whole

(43:23) — The biggest indicator of success in a client

(48:01) — Closing thoughts

CONNECT WITH JASON:

‣ Jason's Instagram: https://www.instagram.com/nci_ceo_jason

‣ Nutritional Coaching Institutes's Instagram: https://www.instagram.com/nutritionalcoachinginstitute

‣ Nutritional Coaching Institute: https://ncicertifications.com

CONNECT WITH ME ONLINE:

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