Episode Details
Back to Episodes
Behind the Scenes of a Successful Restaurant Experience with Donna Josephson
Episode 262
Published 2 years, 5 months ago
Description
Ever wonder how top restaurant brands create a guest experience that keeps customers coming back for more? Prepare to be enlightened as we sit down with Donna Josephson, CMO of Shipley's Donuts, a seasoned marketer who has worked with big names such as Chick-fil-A, Applebee's, Wendy's, and McAllister's. Donna lays bare the common pitfalls marketers often stumble into in the restaurant industry and emphasises the vital role of a partnership between marketers and operators in delivering a memorable guest experience.
On this episode, you'll learn from Donna about:
- Addressing diverse needs of guests
- Importance of emotional connection
- Rapid innovation
- More!
Thanks, Donna!