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#44 | Why Having High Profile Guests On Your Podcast Won't Help With Faster Growth & Marketing
Episode 44
Learn why relying solely on guests can lead to missed opportunities, disconnected audiences, and low listener retention.
Discover how to create captivating content that keeps listeners coming back for more.
High-profile guests are cool, but faster growth without having to land big names is cooler.
Podcasters are led to believe you just need a bigger name to interview, and the show will grow.
- It’s not true, big names don’t mean big episodes.
- You don’t and shouldn’t rely on big names to grow your podcast because it’s not sustainable.
Your content needs to be the thing that attracts new listeners and keeps them in.
If not, you’ll suffer from "one-hit wonder" syndrome.
Where the episode takes off, but the listeners don’t stick around.
Which is probably even more frustrating than having a guest not share your podcast on their socials.
So in this episode, we want to show you a different way of doing things…
In this episode, we show you:
- Why relying solely on guest appearances may be holding your podcast back from reaching its true growth potential
- How to avoid the "one-hit wonder" syndrome with big guests
- Practical techniques to ensure guest appearances consistently contribute to your podcast's growth - without fail
- How shifting the focus from guests to your own content can help you establish your podcast's unique value proposition and build a loyal listener base that keeps coming back for more
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This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.
If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.
Published on 2 years, 1 month ago