Episode Details

Caitlin Cotter is one of the team at Unsociable – and they are … “chronically online so you don’t have to be”. They’re a Premier TikTok Shop partner agency and have driven over 500,000 followers, and over 54 million views for the brands they work with, as well as an awful lot of sales.

In this episode we discuss:

• How can businesses maximise their sales potential on TikTok Shop?
• What are the benefits of using live streams to drive sales?
• How to determine the success of influencer collaborations
• Strategies for gaining initial followers and growing a brand's presence on TikTok
• What are the advantages of using the Affiliate Center on TikTok Shop for brand promotion?

[05:06] Why getting followers on TikTok can be challenging.

[08:59] Posting 5 times a day… now once.

[12:43] Creators can request samples and earn commissions.

[14:03] TikTok's algorithm matters more than followers. 

[18:27] Testing 2-hour live breaks creates suspense.

[21:20] TikTok ads deliver crazy ROAS..

[23:09] Ads and tips on TikTok.

[29:17] Live streams drive sales and require moderator presence.

[29:55] Delegate admin, build data for better ads.

Book your TikTok call with Ben >> https://keepopt.com/unsociable

Find your next eCommerce tool >> https://keepopt.com/tech

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**** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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