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#16 Are Your Ads Bringing Incremental Value? Dominic Williamson, Director of Marketing Strategy and Analytics at Instacart
Episode 16
Published 2 years, 11 months ago
Description
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.
Host: Tye DeGrange
Guest: Dominic Williamson
Hype man & Announcer: John Potito
Timestamps:
00:06 Introduction
00:50 Austin Events Buzz
01:58 Analytics Expert Intro
03:45 Geo-Level Targeting
05:49 Geo-Level Holdout Tests
08:34 TV Advertising Challenges
11:13 Digital Channel Flexibility
14:12 Marketing Spend Insights
17:25 Evaluating Media Effectiveness
21:01 Bridging Finance and Marketing
26:16 Advanced Media Measurement
33:12 Third-Party Tools Analysis