Welcome back to another episode of the Niche Pursuits News Podcast, where Spencer and Jared cover all the latest relating to SEO, digital marketing, affiliate marketing, and website creation and break it down into bite-size pieces for listeners.
Spencer and Jared kick things off by talking about how the November Core Update was rolled out about a week ago. Spencer reveals how Niche Pursuits has fared thus far and Jared talks about how site owners he’s in contact with have been affected by Google’s latest update.
Did most websites see a recovery or more of a decline? What will happen as the update concludes?
They also announce that the Reviews Update has also been rolled out. Will site owners be able to determine which update affected them and how? How is this latest update different from the HCU? How is Google going to handle update announcements moving forward? And will there be another update before the end of the year? Tune in to hear what Spencer and Jared think.
Changing gears, Spencer shares an affiliate article in The Verge that is clearly written with AI with no human editing. Listeners of last week’s episode will recall the discussion of a different article in The Verge complaining that the internet is overloaded with poor-quality SEO content. And here it is, spamming the web with SEO-optimized unedited AI content!
Is their article ranking? And if it is, is it outranking truly helpful content written by humans who have actually tested the products? What do Spencer and Jared think about this case of parasite SEO? Listen to find out!
Next up on the agenda is a very interesting tweet from Danny Sullivan from Google Search Liaison on how he brings people’s feedback back to Google. Jared lauds this moment of transparency and Spencer wonders if this feedback could impact the way that Google Search works.
Another tweet that made it into this week’s news is about the New York Times’ 3Q revenue numbers. Glen Allsopp did an excellent write-up after analyzing The Wirecutter, the Times’ affiliate website. How much does he estimate it’s bringing in per month in affiliate commissions? It’s clear that “the little guys” can’t compete with The Wirecutter, but what are Jared and Spencer’s takeaways from this situation?
In the last news item of the episode, Spencer shares that Elon Musk and Twitter recently revealed their ChatCPT competitor, Grok. Premium Twitter subscribers can currently sign up to the waiting list to test it out. Where will this go? It remains to be seen, but as Spencer says, it’s always interesting when someone with very deep pockets gets into the AI game.
In the Shiny Object Shenanigans portion of the podcast, Spencer talks about the tool he created, Rank Logic, and its latest addition—a Google Analytics integration, which will be available for current users as early as next week. He talks about the different ways users will be able to analyze data and create custom reports, and how much easier it will be compared with using GA4.
When it’s Jared’s turn, he talks about recording more videos for the Amazon Influencer Program, most
Published on 1 year, 4 months ago
If you like Podbriefly.com, please consider donating to support the ongoing development.
Donate