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129 - Sales Attribution Really Can Be Accurate
Published 5 years, 3 months ago
Description
Data-driven marketer, Scott Harward from Journicity joins us to talk about how sales attribution doesn't have to be wild estimates and guesswork. Scott and Matt chat about how to turn multichannel conversion data into real reporting.
Journicity: https://www.journicity.com
Digital Marketing Masters Podcast: https://hookseo.com/podcast