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B2G: Business-to-Government Communication with Sean O’Leary
Description
Sean O’Leary is a communications professional with nearly two decades of experience in journalism, marketing, and public relations. He’s the Vice President of Susan Davis International, which handles communications for military and veterans’ groups, the federal government, and technology and healthcare organizations. Previously, he served as Director for the Merritt Group, a marketing and PR agency for technology companies focused on working with federal, state, and local governments, as well as the Department of Defense. Here, Sean shares the unique way that PR works in government and military circles and his experiences working with Tom Hanks and President Joe Biden.
Key Takeaways:
- PR in the military world
- Planning Presidential events
- PR and the PGA “merger”
Episode Timeline:
2:00 Sean's recent event with Tom Hanks and Adam Driver
4:00 An overview of the Moral Compass Federation
6:00 The difference between military and civilian work styles
7:00 Dealing with misinformation online during a conflict
9:00 How does business-to-government differ from B2B or B2C communications?
11:00 Communications within a bureaucracy
11:45 Presidential PR at the 10th anniversary of the MLK Memorial
13:30 The "mom" test
14:00 The importance of local media
17:30 Sean's thoughts on the PR surrounding the PGA merger
21:00 Sean's golf tips
This episode’s guest:
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