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Season 1 Ep 7: How to get your clients to trust the process every single time
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Summary
Do your clients have a fear of creativity? In this episode, Cheryl and Liz dive into the art of building strong client relationships by addressing and alleviating the client's fears during the design process. The episode demonstrates the importance of understanding clients' psychology and the need to create unique, growth-inducing experiences while considering the importance of empathy and highlighting the challenges of balancing innovation with budget constraints and timelines. Cheryl and Liz provide valuable strategies and examples to enable business owners to navigate client concerns, foster trust, and deliver outstanding design outcomes.
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Cheryl Clendenon is the host of The Damn Good Designer Podcast and an award-winning interior designer, writer, and business coach with 26 years of full-time industry experience. With a prior career in media and radio sales, she brings a rare blend of creative thinking and business