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Temoc Morfin on partnering with Pitbull and scaling sensibly
Description
Not all of us dream of growing a massive brand but, today’s guest, Temoc Morfin did. As a first time restauranteur, Temoc defied the odds in scaling to a dozen locations before deciding to franchise in partnership with Grammy award winning artist Pitbull. In our conversation, we unpack the tactics and tools he used to scale from one to many and how hard work and the right intention have enabled him to scale his family business into a national chain.
For more information on Cilantro Taco Grill, visit https://cilantrotacogrill.com/.
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