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CHECKOUT Danielle Lewis from Scrunch | #051
Description
In this episode of Add To Cart, we checkout Danielle Lewis from the influencer marketing platform and agency, Scrunch. Whether you’re a TikTok regular or a social media novice, understanding how to best utilise influencers within your business can be daunting. Danielle helps to take away the guesswork.
Links from the episode:
The Do’s and Don'ts of Influencer Marketing | #021
Questions answered in the podcast:
- What is the weirdest thing you’ve ever bought online?
- Who is your favourite retailer?
- Which retail fad do you wish was history?
- Can you recommend a book or podcast that our listeners should immediately get into?
- Finish this sentence. The future of retail is…
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Danielle Lewis from Scrunch
Danielle is the Co-Founder & CEO of Scrunch, a global multi-channel Influencer Marketing Platform and Agency. Scrunch launched in late 2014, and since then has raised $3 million in capital, built a world-class team and launched a global SaaS platform, setting up HQ in Brisbane, Australia. Danielle and her team have been proven to be game-changers in the Influencer Marketing world, taking on massive advertising campaigns, collaborating with the likes of Amazon, Deliveroo, NewsCorp, Publicis Mojo, Under Armour, Youfoodz and more.
Danielle has a background in fashion design, blogging and enterprise sales. Ten years ago she started a local Brisbane-based blog while pursuing a career in enterprise sales for Australia's largest telecommunications company. It was through this blog that the world of digital Influencers and their challenges would interest her so much that she threw-in a rising career to pursue the world of technology startups.
Outside of business, Danielle's heart belongs to travel, yoga, champagne and her cats Sanchez + Arancini.
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