Episode Details

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder, CEO & Interim COO of AMZ Advisers, Mike Begg. AMZ Advisers is a company that offers a comprehensive range of services to brands looking to scale their sales on Amazon. They handle everything from advertising strategy, merchandising, positioning, to content creation. Their goal is to take brands from $1 million to $10 million per year in sales on Amazon. They've worked with notable brands such as Polaroid, Rainier, and Sun Warrior, setting up their clients' entire sales funnel for success. This includes attracting potential customers and converting them into buyers. What sets AMZ Advisers apart is their ability to provide a team of two to five members, saving their clients the hassle of managing multiple team members themselves. Mike emphasized the importance of maximizing conversions and social engagement for their clients on Amazon. He highlighted the significance of reviews in influencing purchase decisions. However, he warned against incentivizing reviews, as it goes against Amazon's terms of service. Instead, he suggests providing a positive customer experience and driving more traffic to listings to increase opportunities for conversions and reviews.

Key Points from the Episode:

• AMZ Advisers specializes in helping brands increase sales on Amazon
• Services offered include advertising strategy, merchandising, positioning, and content creation
• AMZ Advisers sets up clients' entire sales funnel for success
• Worked with notable brands such as Polaroid, Rainier, and Sun Warrior
• Clients are looking to scale sales from $1 million to $10 million per year on Amazon
• Experience and track record since 2015
• Importance of maximizing conversions and social engagement on Amazon
• Emphasize the significance of reviews in purchase decisions
• AMZ Advisers is an advanced partner of Amazon with access to exclusive programs

About Mike Begg:

Mike Begg, a 33-year-old entrepreneur, boasts a wealth of experience cultivating eCommerce and online ventures. Initially making waves with two Amazon private label brands, he achieved remarkable success, amassing over $1 million in sales exclusively on the Amazon platform. Capitalizing on his expertise as a seller, Mike co-founded AMZ Advisers alongside his partners, a venture aimed at aiding other brands in prospering on Amazon. Under his guidance, AMZ Advisers has blossomed, overseeing an impressive annual ad spend of over $10 million and driving sales exceeding $100 million on Amazon. Fueled by a passion for expansion and optimization, Mike's ingenuity led to establishing an international office in Mexico, where he presently resides. Eager to impart wisdom, he readily imparts insights spanning Amazon strategies, business enhancement, and global enterprise establishment.

About AMZ Advisers:

AMZ Advisers is a comprehensive eCommerce and digital marketing consultancy renowned for crafting dynamic growth strategies catering to brands and manufacturers on the Amazon platform. In 2018, their partners achieved remarkable sales surpassing $100,000,000, with substantial year-over-year sales surges exceeding 100% for many. Recognizing the pivotal role of a robust eCommerce presence, AMZ Advisers tailors strategies to transform Amazon, the premier eCommerce marketplace, into a potent sales channel and a crucial element of the companies' digital presence. Their expertise extends beyond Amazon, fostering long-term growth through diverse sales channels, additional eCommerce platforms, adept sales funnels, and conversion-focused websites. With a versatil