Episode Details
Back to EpisodesHow Baileys jumped category and grew 32%, with Jennifer English and Sheila Cunningham of Diageo, and Katie Sinclair of Mother, London
Season 3
Published 5 years, 3 months ago
Description
Baileys was loved, but was not being consumed. This is the story of how the team expanded beyond cocktails into the high growth world of adult treats. A 2020 IPA Effectiveness Award winner, this is the "part cake, part booze, pure pleasure" journey. See the creative on our site.