Episode Details
Back to EpisodesEP16 Business in crisis: when an acquisition goes awry, with Polly Flinn
Description
When a company buys another firm, the expectation is for profits and revenues to increase. But what if the opposite occurs? This is what happened after energy giant bp acquired Castrol, the global leader in premium lubricants products. This is a story of a business crisis and how a new management team turned it around.
Our guest, Polly Flinn is a highly experienced chief marketing officer who has done stints at bp, Walmart, Arco ampm, Giant Eagle, and Castrol. She shares the story of this business in crisis and steps us through the challenges she faced working to stem the decline and keep prized customers from abandoning the brand.
Polly currently runs her own retail consulting company, Flinnstone Strategies. Find more at Flinnstonestrategies.com.
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