Episode Details

9 out of 10 B2B SaaS Scaleups are missing their revenue targets.
So… what do we do about that?

I don’t need to explain how not meeting targets creates issues for the founder(s), the employees and the investors who back everything, right?

So why do actually 90% of Scaleups miss targets?
Briefly put: internal systems are broken. Especially the way revenue planning and its execution is still done in many B2B SaaS organizations is completely dysfunctional.

Annual targets are derived from financial planning - instead of coming from bottom-up planning and continuous updates.

“How can I do better? How can I meet targets in 2024?” you ask?

That’s exactly what I talked about in my recents podcast episode. @Roman Geugelin, Co-Founder of @pyne an I talked about

How to create a shared revenue data model
How to create a bottom–up revenue plan to complement top-down
How to align all relevant stakeholders

in order for your company to hit targets next year.

Have a seat, have a listen, have fun.

Roman on LinkedIn

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