Episode Details
Back to EpisodesThe story behind Discover's "Especially for Everyone"
Published 2 years, 7 months ago
Description
From “It Pays to Discover” to “Especially for Everyone,” Discover is banking on the democratization of specialness to attract a new set of customers. CSO, Jen Costello and Group Brand Strategy Director, Steph Berenson join me from TBWA/Chiat/Day Los Angeles.