Episode Details

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Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and whether to slow down or double down.

I'm your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits.

Now, today's episode is called "Slow Down or Double Down — with Steven J. Pearlman, MD".

After being in practice for many years, some surgeons have had enough. While they enjoy surgery, they do not enjoy the ups and downs of running the business size of their practice.

Or figuring out how much to spend and who to spend it with to get them new patients.

Or, they have had enough of staffing and HR issues to last them a lifetime ;-)

But other surgeons love a challenge and have no intention of slowing down. They see their cosmetic practice more like a puzzle. The puzzle pieces are their resources and assets, so they are constantly fitting the pieces together to make up a smooth running, profitable money-making machine.

This week's Beauty and the Biz Podcast guest was Dr. Steven Pearlman, a facial plastic and reconstructive surgeon in private practice on the upper eastside of NY.

Dr. Pearlman has been in practice over 34 years and instead of slowing down, he chose to double down.

We talked about how he scaled by doubling his space in Manhattan, adding another surgeon, as well as bringing on more technology and staff to run it, and where social media fits into his marketing plan.

We also talked about how he got 256 legitimate reviews from some of the toughest patients in the world (rhino), and his amazing wardrobe and shoe collection.

Enjoy!

Catherine Maley, MBA

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Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Ins