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Disney, Target & Taylor Swift: Wharton Professor Breaks Down Marketing Trends

Disney, Target & Taylor Swift: Wharton Professor Breaks Down Marketing Trends

Published 2 years, 9 months ago
Description

Wharton Professor of Marketing David Reibstein joins the show to discuss recent marketing stories and trends, including the importance of storytelling to emotionally connect with customers, and the biggest issues facing marketers.




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