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Make Your Brand Live Forever, Doug Zarkin, Former Pearle Vision CMO
Description
If your brand's not loved, it won't last.
An inspired message from Doug Zarkin, CMO of Pearle Vision, who shares the big idea behind his new book “Moving Your Brand Out of the Friend Zone” and why it’s vital for corporate and personal brands.
Doug’s been Brandweek’s Marketer of The Next Generation, 2023 recipient of the Entrepreneur Franchise Game Changer CMO award and 2022 and 2023 Crain’s NY Notables in Marketing honoree.
His career spans two decades leading marketing for some of the most iconic brands including Avon, Victoria’s Secret, and most recently at Essilor Luxottica for their global brand Pearle Vision.
Doug also co-founded the youth, entertainment and lifestyle marketing arm for Grey Advertising where he spearheaded marketing campaigns that filled stadiums and captured audiences for renowned brands such as Ralph Lauren, Group Danone, M&M Mars, The NHL, Reebok, Mitsubishi, Red Lobster, Seagram, W Hotels, Cover Girl, The Food Network and Warner Bros.
LinkedIn Profile https://www.linkedin.com/in/dougzarkin/
Company Link: http://www.dougzarkin.com/
What You’ll Discover in this Episode:
Three Ways to Know if Your Brand is Loved
What he Learned Certifying as a Moderator
When Asking “Why” can be Terrible Leadership
The Lesson he Learned Selling Avon Door to Door
The Power of Asking the Right Questions
How to Know if Your Podcast Will Take Off
What Doug’s Learned from Writing a Book
The Key to Building a High-Performing Team
How He Came to be the First Advertiser on South Park
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Connect with the Host, #1 bestselling author Ben Fanning
Speaking and Training inquires