Episode Details

How can a brand remain true to its values in a profit-driven world? In this episode, Fiona chats with Marnie Goding, founder of Elk. They talked about the importance of aligning business values with impactful decision-making and the challenges of integrating ethical practices in a traditional business model. Tune in!

You'll Learn How To:

• The impact of outdated systems and the need for technological evolution
• Implementing NuORDER for efficient 24-hour selling
• Adapting to the demands of the pandemic with technology solutions
• The challenges of integrating sustainability in the fashion industry
• Transitioning to a more sustainable business model
• Balancing sustainability with business costs and customer demands
• Importance of bringing in experts to drive business growth and excellence
• Strategies for conveying business values and vision to stakeholders
• Tailored marketing strategies for wholesale and retail channels

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner
• My Daily Business Waitlist

Group coaching is now open! Click here to learn more: mydailybusiness.com/groupcoaching

This month we're proud to be sponsored by The Finders Keepers.

Visit the Finders Keepers Melbourne Design Market from Friday 10 July to Sunday 12 July at the Royal Exhibition Building, Carlton.

Book your tickets: Finders Keepers Melbourne tickets

Enter MDB at checkout, then choose the My Daily Business 2-for-1 ticket option to claim your exclusive offer. And don't forget to say hello to Fiona who will be running her own Subject Object stall at the market! 

Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning

Listen Now