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Best of: 5 Things Nonprofit Marketers Need to Hear Right Now

Episode 96 Published 2 years, 7 months ago
Description

Get ready for some motivation and timely wisdom as we head into giving season from four of our amazing guests, plus a bonus tip from me that you won’t want to miss!

We'll throw light on the power of understanding culture, the impact of novelty in marketing, and how a simple website hack could make a HUGE impact in boosting your online donations.

Floyd Jones energizes us with a message about staying donor-focused. It can shift your perspective from the “moment” to the movement of your cause. 

Be inspired by Marcus Collins as he introduces us to his framework for finding true believers and cultivating enduring relationships. 

Allow Jenny Nuccio's heartwarming message to uplift you, reminding us all how significant our work truly is. 

In a world where attention spans are shrinking, Vik Harrison offers her 3-part marketing strategy designed to help you think differently. We'll delve into a unique example of how an unconventional visual display at Saks Fifth Avenue was used by charity: water to make an impact.

As we prepare to enter a season where we can feel burnt out, tired, and stretched, hopefully, this episode will offer inspiration and encouragement.


Resources & Links

Follow this episode’s amazing contributors: Floyd Jones, Dr. Marcus Collins, Jenny Nuccio, and Vik Harrison.

Tune in to hear the full episodes featuring these guests:

Think Beyond the Moment & Focus On Your Movement This Giving Season with Floyd Jones

How Culture Influences Marketing with Dr. Marcus Collins

1 Website Update That Can Drastically Reduce Conversions

Embracing the Wild Journey of Self-Publishing with Jenny Nuccio

The 3-Step Marketing Engine Every Org Should Use with Vik Harrison

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

Bloomerang is the proud presenter of Missions to Movements

See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

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