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09 - How to CEO as a Solopreneur
Description
If you’re a solopreneur or a small business owner, there is an expectation that you’ll automatically want to also be CEO. Sometimes you don’t want to, though. Sometimes doing the frontline work is what you love about your business and you don’t want to step away from that. There are ways for you to keep doing what you love while also taking small moments of “CEO time”. I’m going to talk about how.
The first thing to talk about is what CEO time actually means. There are three main roles in your business and it’s important to separate them: the provider role which is frontline, the admin role which is scheduling and invoicing and social media, and the CEO role. What does the CEO role look like? How do you accomplish it while keeping yourself invested in the other roles? I have advice for you.
Your CEO role doesn’t need to pull you out of the frontline work that you might love. And, in fact, you might decide to include a CEO in your business down the line. But while you’re a solopreneur it’s important that you understand how to carve out that big picture visionary time every so often where your head is out of the day to day and you’re looking into the future of your business.
Key Moments
05:51 The three roles in business
06:37 What CEO time looks like
14:35 How to do effective market research as a solopreneur
- How can distractions be eliminated during CEO time?
- Focussing on wins in business is a key part of future strategy
- How a CEO type goal is very different in nature from items on a To Do list
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Resources discussed in this episode:
- Anchored Leadership Academy
- Remember, podcast listeners can get into Anchored Leadership Academy on an early bird rate for the first 20 people to register. 40% off with coupon code ANCHOREDVIP40 at check out.
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Contact Kari Lotzien | Be the Anchor:
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Transcript:
Kari Lotzien: [00:00:01] Welcome to Be The Anchor the podcast. I'm your host, business and leadership coach Kari Lotzien. When the seas of life gets stormy, and they always will, it is not up to us to captain anyone else's ship or to try to calm the waters of the ocean. It's up to us to set our own destination for what we really want, and to learn how to navigate those waves of life together while finding that place of security and stability with others. I call this being an anchor. If you are a dreamer, a visionary, an entrepreneur, whether you have an idea, big or small, that you think might just make the world a little bit better, kinder, gentler place, you are in the right spot, my friend. We are going to talk about everything from big ideas to mindset and strategy, and sometimes just how to get through the day. I don't want you to miss an episode, so be sure to follow and subscribe to the podcast so that we can stay connected and keep doing this journey of life together. Thanks so much!
Kari Lotzien: [00:01:11] Hello, my friends. I'm so glad you're here. Today I want to talk about being a CEO and a solopreneur. Most of the clients that I work with are either moving to a small team, under 10 or 20 people, or they're making that transition from being a solopreneur in their own job to starting to think of their job as more of a business. Transitioning to what does this look like long term? Where do I want it to go? This is what I call taking the CEO approach