Episode Details

Ask and you shall receive! Making big fundraising asks doesn't have to feel scary or daunting. My brilliant guest Laura Fredricks shares her golden rules for powering through the fear of asking and inspiring donors to take action.

Laura is a best-selling author and fundraising guru who helps organizations bring in the big bucks. As CEO and founder of The Ask, she's worked with over 100 nonprofits and raised over $100 million. Her new book Hard Asks Made Easy offers a practical guide to conquering your fear of “the ask.”

In our conversation, Laura breaks down the art and science behind making compelling asks. Her 5P framework - incorporating purpose, pride, persistence, practice and pause - provides the perfect recipe for fundraising success. Laura's tips on shaping the ask, from identifying potential donors to crafting the pitch, are invaluable for nonprofits seeking to level up their fundraising strategy.

The key is matching the ask to the individual while leading with authenticity. As Laura says, "The warmth in your tone, the presence of your style will invite the person to want to do what you're gonna ask." Her advice has taken the fear out of fundraising for organizations worldwide. Now it's your turn - listen up and start asking!

Laura’s books helped me understand my personal asking style and the psychology of making the ask so that I could be confident and fearless in fundraising. 

Important Links: 
Get Laura’s Book - Hard Asks Made Easy: https://www.amazon.com/Hard-Asks-Made-Easy-Exactly/dp/1642257079

Contact Laura: https://laurafredricks.com/