Episode Details

Looking for a fun group project for the upcoming slow season? Grab your team and create a Sustainable QR Tour!

Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.

A Sustainable QR Tour is a unique, educational, self-guided way for your guests to learn about your brand's sustainable practices.

When you create your Sustainable QR Tour, you will:

1. Showcase your sustainable attractions.

2. Explain each attraction with a short video or quick written description.

3. Bring your tour to life by posting your QR codes and making a map.

By taking your Sustainable QR Tour, your visitors will:

1. Learn about your brand's values.
2. See sustainability in action.
3. Enjoy an activity as they taste your sustainable wines.

In this Marketing Tip, we'll walk you through all of the steps to create your Sustainable QR Tour.

1. Get your team together and talk about examples of sustainability at your property.
   • SIP Tip: use the Sustainable Stories worksheet to get the ball rolling!
2. Pick 5 to 10 things that can be seen and/or approached by a visitor at your property. These will be the attractions for your QR tour.
3. Take notes about the sustainable aspects of each attraction, and why it is important to your brand. These will be used to create the content describing each attraction.

• Vines (Value #2: Water Management)

• Listen Now