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012 - Social Media Savvy with Jamie Dana
Description
Key Takeaways:
3:40 The gap made between the stylist and the salon owner, when it comes to promoting on social media
7:30 Jamie talks about how current and potential would like to see more than just hair pictures, you can get a lot of engagement through the “behind the scenes” posts
11:30 Ways to engage people to your posts as a stylist and/or educator, what is your goal? Do you want to promote education or do you want to grow clients?
17:02 What to do when you run out of content ideas? Ask your audience
20:00 Explaining the need to create a standard, as a salon owner, of the kind of content you are willing to promote from your stylists
Quotes:
“I truly think that a stylist and a salon owner can come together and build it as a team and support each other” (Jamie Dana) (2:53)
“From my perspective as a salon owner, I think it’s very valuable to have these specialized stylists within the salon. It’s ok if they love one aspect of their career, why discourage that when we can encourage it!” (Doug Campbell) (5:26)
Links Mentioned: