Episode Details

Six days. Hundreds of events. Thousands of volunteers. One mission. Crown the Fittest on Earth. CrossFit Games is a production like none other in fitness, requiring a coordinated effort down to the minute and leadership with an unwavering commitment to winning. 

CrossFit’s Sport Operations team is charged with making the games happen. They’re also responsible for programming the individual workouts we see in the games, across boxes and on the daily website. Heather Lawrence, CrossFit’s Sr. Director of Sport Operations, joined Fran Racioppi and Jessie Graff from the US Army Fitness Truck at 2023 NOBULL CrossFit Games just after the community 5k to break down just how the games are planned, produced, and executed; and how programming workouts is the key to success in CrossFit as an athlete and a coach.

Heather began her athletic career as an Olympic-level diver building an elite career in sport business post competition. She is the author of 20 Secrets for NCAA Student-Athletes & the Event Management Blueprint, as well as a professor of sports administration at Ohio University. As three former collegiate athletes, Heather, Jessie and Fran go deep on what we learn about life from college sports, setting the example for others to follow, and how character is built in micro moments of discipline. 

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