Episode 135
With increased competition within the country, the world leader of Ayurveda brands, Dabur, is looking to acquire and expand. It wants to change its story and focus on a new target consumer.
Just last year in October, it acquired a 51% stake in Badshah Masala, one of the country’s leading spices companies.
But how is the over-hundred years old company planning to reinvent?
Tune in.
Recommendation
Dabur seeks Gen Z approval to shed boomer image
Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories
Published on 2 years, 2 months ago
If you like Podbriefly.com, please consider donating to support the ongoing development.
Donate