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Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)
Gina Gotthilf is a co-founder and the COO of Latitud, a startup platform supporting the next generation of iconic tech startups in Latin America. Previously, Gina led growth and marketing at Duolingo, which she helped grow from 3 million to 200 million users. She was recently named one of the 500 most influential people in all of Latin America by Bloomberg. In today’s episode, we discuss:
• Behind the scenes of Duolingo’s early growth
• How to balance the “A and B sides” of life
• Stories from Mike Bloomberg’s presidential campaign
• Lessons from Duolingo’s international expansion
• Tactical tips for driving organic growth
• How to use PR, brand love, and community as growth levers
• Why Gina is passionate about investing in Latin America
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Find the full transcript at: https://www.lennyspodcast.com/scaling-duolingo-embracing-failure-and-insight-into-latin-americas-tech-scene-gina-gotthilf-la/#transcript
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Where to find Gina Gotthilf:
• X: https://twitter.com/ginag
• LinkedIn: https://www.linkedin.com/in/ginafrombrazil/
• Instagram: https://www.instagram.com/gina/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• X: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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In this episode, we cover:
(00:00) Gina’s background
(04:34) The Vamos Latam Summit
(07:22) Gina’s “A and B sides” framework
(09:34) Her B side
(16:27) Lessons from working on Mike Bloomberg’s presidential campaign
(20:40) How Gina was able to 3x the conversion rate on a campaign site in one day
(24:34) 4 areas Duolingo leaned into to have success in the difficult world of B2C subscriptions
(36:39) B-side lessons from Duolingo
(42:05) The importance of trusting your gut
(44:54) Organic growth tactics and the importance of branding
(48:01) What makes for remarkable branding
(52:01) Duolingo’s process for keeping copy on-brand
(52:45) How Duo’s passive-aggressive messages led to a movement
(55:19) How Latitud uses niche humor as part of their branding
(56:31) Duolingo’s TikTok
(59:02) Lessons from internationalizing Duolingo
(1:03:51) Why Gina was drawn to the tech industry in Latin America
(1:09:26) What Latitud does
(1:17:20) Opportunities in emerging markets
(1:20:45) Lightning round
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Referenced:
• The Vamos Latam Summit 2023: https://www.latitud.com/vamoslatamsummit
• Ben Horowitz on LinkedIn: https://www.linkedin.com/in/behorowitz/
<Published on 2 years, 2 months ago