Episode Details

Join us on a lively journey as we unravel the intriguing world of seasonal cannabis products with Kristi Palmer, co-founder of Kiva, and Jake Bullock, co-founder and CEO of CANN. What if your business could create a buzz while supporting important social causes? This episode promises to provide fascinating insights into the strategic planning, benefits, and potential pitfalls of launching seasonal products in the cannabis industry.

Seasonal products can inject a dose of excitement into the industry, but only if done right. Learn from our guests' experiences about the need to plan far in advance, manage expectations, and exercise discipline to avoid overproducing. We dig deep into how these companies mark Pride Month, and how it has become an integral part of their brand identity. Kristi and Jake share how they navigate the balancing act of incorporating pro-LGBTQ support into their brand story and advertising, all while keeping a close eye on supply chain management.

We don't stop at the product. The political climate, social justice issues, and the role of businesses are all in the mix. We discuss how companies, like Kiva and Cann, respond to the call for political stances, while still maintaining an approachable and friendly product. Also on the table is the topic of inclusivity and social responsibility within the business environment. Hear from Kristi how Kiva fosters positive culture within the company and how products can serve as a bridge, rather than a boundary, between people of diverse political beliefs. Wrapping up, we hear our guests' parting thoughts and their advice on making the world a better place. Tune in and spark up your knowledge on launching seasonal cannabis products.

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