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Bonus Content - How Fly By Jing Catapulted A Condiment Subcategory
Published 3 years ago
Description
In this special presentation of our sister show, BevNET & NOSH's Community Call, Fly By Jing founder Jing Gao discussed how she leveraged DTC sales to secure retail opportunities, building and scaling a first to market product, and the education and marketing required to drive trial.