Episode Details

Critical Marketing strategies for 2024: A Conversation With Kati Whitledge

Season 1 Published 2 years, 5 months ago

The podcast features Kayla Swanson and Kati Whitledge discussing marketing strategies for salons and businesses in the beauty industry.
Kati Whitledge is a speaker, author, and the founder of the software company MYA for the beauty industry. She also owns multiple salons.
Kati emphasizes the importance of having the right leaders and teams in place to make business growth easier.
This podcast highlights the significance of identifying and marketing to specific niches within the beauty industry.
Understanding where your target audience is, including social media platforms, is crucial for effective marketing.
The discussion touches on the potential impact of AI in the industry and the importance of embracing and learning about AI.
Email marketing is presented as a powerful tool for staying in front of customers and maintaining a presence in their minds.
Consistency in email marketing is encouraged, with a recommended minimum of two to three emails per week.
The importance of inspiring and engaging your own salon team as brand advocates is discussed.
Don’t forget to text “playbook” to (916)258-0720 to get your hands on Kati’s 2024 marketing playbook