Episode Details

This week we sit down with visionary entrepreneur, investor, and the driving force behind the “Adapt” brand, Derek Peterson. As an Ironman triathlete, Derek believes that embracing change and getting out of one’s comfort zone are two of the most important pillars in life.

After earning a degree in Marketing, Derek ventured into the world of corporate America, rapidly ascending the ranks in companies like ADP, Covidien, and Allergan. Unable to shake the feeling that his potential was capped within the corporate structure, Derek he made a life-altering decision to leave his high paying career and embark on an entrepreneurial path to start his own company, a journey he describes as "ADAPT'ing.

Soon after leaving corporate America, he started the “Adapt” brand, focused on helping others become the most informed and best version of themselves in the areas of health and wealth. Under the Adapt umbrella lives, Adapt Media Agency, a full-service digital marketing agency that serves hundreds of international brands, but specifically caters to real estate investors in the multifamily syndication space.

We consistently talk about the importance of sharing your aspirations with others and always trying to provide value to others whenever possible. Derek is a prime success story of someone who wanted to become a real estate investor and leveraged his skillset to do just that. Seeing a need in the space, Derek offered real estate investors a way to enhance their digital presences and showcase their businesses by creating their websites. Soon after a few successful projects, he was granted mentorship by one of his clients. Fast forward a few years, Derek is now a seasoned real estate investor that spends most of his time coaching others on how to leverage digital marketing to elevate their businesses and brands.

Overall, Derek has an incredible story of perseverance, embracing change, and honing skills to adapt to each new level in life. If you are looking for ways to improve both your health and wealth, this is the episode for you.

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Previous Guests on The Weekly Juice Podcast include: 

Brandon Turner, Tarek El-Moussa, David Greene, Tony J. Robinson, Mike Ayala,

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